Principal Product Manager @ Skyscanner. A/B testing @ www.ExperimentationHub.com. Also likes hanging off rocks, shredding the gnar, and pedaling quickly.
One of the most important parts of A/B testing is having a solid hypothesis. That’s why we developed the Hypothesis Kit:
Based on [quantitative/qualitative insight].
When I lived in British Columbia, Canada, I used to go running in the forests behind our…