The power of follow-ups

Source: Make a Meme

Most people find a follow-up annoying. But really, it’s a superpower in disguise. It’s about displaying resolute persistence and enduring commitment, which can be considered a skill in its own right. Agree to disagree?

Well, the facts suggest that it is indeed true. Follow-ups are crucial. A study from OutboundEngine found that 78% of customers buy from a company that responds first.

Here’s an intriguing tidbit: As an eager marketer aiming to break into the marketing automation scene, I’ve realized that follow-ups are essential for making a distinct impression. This holds true not only in the consumer landscape but also when you’re striving to secure your dream job!

But what makes it relevant in today’s marketing landscape? In the era of marketing technology, automated contact systems are gradually replacing personalized interactions, and we now have AI-powered systems that handle follow-ups on your behalf.

Email productivity and follow-up tools you want to get (My Top 5):

1. Snov.io: Snov.io is a valuable tool for follow-ups because it helps you find and verify email addresses. This means you can confidently reach out to the right people, increasing the chances of your follow-up messages reaching their intended recipients.
2. MailTrack: MailTrack is a plug-in handy for follow-ups because it provides email tracking capabilities. It allows you to know when your email has been opened, which is crucial information for timing your follow-up messages effectively.
3. HubSpot: HubSpot is a comprehensive marketing automation platform that includes CRM and email marketing features. It’s ideal for follow-ups because it helps you organize your contacts, segment your audience, and automate follow-up sequences, ensuring you stay engaged with your prospects and clients. It also offers email tracking capabilities helping you stay in tandem with your clients.
4. Boomerang: Boomerang’s email scheduling feature is perfect for follow-ups. You can write your follow-up emails in advance and schedule them to be sent at the most opportune times, increasing the likelihood of a response.
5. MailerLite: MailerLite is useful for follow-ups because it simplifies the process of creating and sending newsletters and email campaigns. Its user-friendly interface allows you to craft engaging follow-up emails and measure their performance easily.

Here’s how to boost your follow-up response rate:

1. Personalize, Personalize, and Personalize! Drip campaigns sometimes scream low-effort and ‘we don’t really care’ vibes. It’s essential to send personalized follow-ups and approach every lead as a distinct individual. Ultimately, the potential value you can create is substantial.
2. Evaluate your offer — What specific incentive are you providing the lead to encourage them to enter your sales funnel? The specifics matter. Not everyone is going to care about the same thing, and your offer should always be bang-on.
3. Experiment (A/B testing) —Learning often involves making mistakes, and A/B tests play a pivotal role in determining your course toward a successful follow-up. Make sure to test out not only your subject line, but also your content.

Source: Pipedrive

And for the most part, be patient. If you’ve ever heard of the power of compounding — Every follow-up counts. So, keep on following up, keep on conquering those open rates, and remember, the real treasure was in your recipient’s inbox all along. Until next time, happy following up, and may your emails always land in the sweet spot of the inbox!