Riku VassinenThree Tips For Better ProductivityGood strategy is more often not about deciding what to do, but deciding what not to do.Nov 8, 2016Nov 8, 2016
Riku VassinenShow That You Care and Don´t Screw UpIf waiter repeats customer´s order, he is more likely to get a tip. Just by repeating order, 78% gave tip compared to 52% when waiter just…Oct 5, 2016Oct 5, 2016
Riku VassinenThe Difference Between a Champion and a Mere Competitor“He (Ashton Eaton) loves the limelight when it means seeing his name on record boards,” Metcalf said. “But he doesn’t like to beat other…Oct 4, 2016Oct 4, 2016
Riku VassinenNever Think Outside The BoxOne of the most annoying cliches in advertising is the”thinking outside the box”. This term is usually used by people, who are not usually…Oct 3, 2016Oct 3, 2016
Riku VassinenThe Difference Between Start-up Event and Marketing EventLast week I was in Slush Singapore and the event was awesome. It was also breath of fresh air from traditional industry events, where you…Sep 29, 2016Sep 29, 2016
Riku VassinenIs Digital Targeting Just a Hoax?Couple of years ago there were lots of chatter about the ”failed” Facebook targeting experiment of P&G. This naturally gave fuel to the…Sep 27, 2016Sep 27, 2016
Riku VassinenVirtual Reality Just Needs Its Own Pokemon GOAugmented reality has been up and coming for years. There were already augmented reality games for Nokia N95. For various reasons it never…Aug 18, 2016Aug 18, 2016
Riku VassinenCaveman Cleaner and The Art of Standing Out in Gym ShowerThere are no low-interest categories, there are just boring run-of-the mill products and more interesting ones.Aug 17, 2016Aug 17, 2016
Riku VassinenBeing Pioneer is Not for the Faint-heartedQuote about Robert “Fastest Knife in the West End” Liston, pioneer surgeon from 17th century:Jul 12, 2016Jul 12, 2016
Riku VassinenAuftragstaktik and The Lack of Leadership in Advertising Industry“No plan survives contact with enemy” — Helmut von MoltkeJul 4, 2016Jul 4, 2016