Treat Innovation like Investment

Riku Vassinen
Nov 13, 2015 · 1 min read

Think about measuring innovation as you would an investment portfolio, where you are concerned with the total return rather than individual stocks, bonds, or mutual funds.

The key is not to measure each project individually and then declare victory or defeat, but to measure total investment over a period of time compared to total output.

This pools high- and low-risk projects and encourages people to take canny chances.

– A.G. Lafley (former CEO of Procter & Gamble)

Source: Grant McCracken: Culturematic


Originally published at standupstrategy.org on October 20, 2012.

Riku Vassinen

Written by

Greatest Hits from Stand-up Strategist

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade