Developer @underbelly. I have a lovely wife and daughter. I love my bikes.
Secondly, many UI Designer’s consider their work an art, rather than a science, & are therefore unwilling to sacrifice perceived beauty for pragmatism.
Firstly, this is because they are not developers & therefore do not understand why it is a lot more work to actually implement something new.
In reality, not all of your product’s success or failure is due to your choices as a team. But you can take more of your destiny into your hands by focusing on your real customers: their reactions, their feelings, and their needs.