Erik Hauth

…ound a shared interest,” writes Harvard Business Review. “Build your business one person at a time. Just focus on 100 people. If they love you, they will market the product for you and tell everyone else,” said Brian Chesky, the founder of Airbnb. Today’s brand fans give feedback on product designs, cr…

…our expectations for our products and services are clearly communicated and universally understood. It’s is marketing’s job, after all, to align communication through the entire customer journey across multiple products.

But for Scrum and agility to work in marketing, companies have to make their customers the center of the enterprise. That means knowing the customer as the consumer — the one purchasing the actual endpoint deliverabl…

Learning to be agile in digital marketing means learning to react quickly, fail fast, adjust accordingly, making iterative progress toward concrete deliverables. (Click to Tweet)

🎧 Audio: We see audio as a highly complementary format for sharing the types of stories Medium is great at. We started adding audio narrations to some of our best stories last year. This has remained a minor…

Es ist nicht unwahrscheinlich, dass der Tag kommt an dem ein Unternehmen aufgefordert wird, Haltung zu beziehen. Dann sollte man vorbereitet sein, denn in einer Welt mit starken Scherkräften zwischen den Polen kann nur eine klare Haltung ein Ank…

That’s the constructive conversation I’d like to have here. The cold, hard truth: 17% of Americans say they listen to a podcast at least once a week. 64% of Americans say they know the term. That means that about three quarters of the people who say they know the term “podcasting” are not weekly listeners. Do we think that is good? Great? Not great?

Podcasting: blogging with voice.