While the shift to digital-first engagement models has created a wealth of information on customer interactions, CMOs, and senior business leaders are struggling to gain insights needed to drive business decisions and outcomes. Luckily, cloud platforms can unlock the potential to transform the way telecom brands leverage marketing analytics to drive business outcomes.

Many organizations today are sitting on a massive trove of customer data yet struggle to make out the forest for the trees. “An irony of having too much data is that you often have too little information,” explain Carl F. Mela and Christine Moorman in an article for Harvard Business…

As the healthcare industry shifts to digital-first experiences, there is a growing opportunity to leverage prescriptive technologies to personalize engagement for healthcare practitioners and patients, and enable data-driven decisions that improve patient care.

Across the life sciences industry, there has been a groundswell of interest in Next Best Action, better known as “NBA.” In recent months, the term has come up in seemingly every other call I’ve been on with clients, ranging from global life sciences firms to biotech start-ups, from medical device…

As the industry shifts toward value-based care, the role of outcomes research is now critical to whether a new generation of digital health therapies will commercially succeed or fail.

I’ve been working in life sciences for much of my consulting career, including significant stints with pharmaceutical and biotech firms. Despite being highly regulated, it’s a fascinating industry in the midst of a once-in-a-generation seismic shift. …

By leveraging the power of technology, data, and process, marketers are now able to deliver personalized, omnichannel experiences that keep customers engaged at every stage in the funnel.

Consumers have long told us that they want brands not only to understand who they are but also to personalize their experiences, and numerous studies have shown they reward brands that do so. …

The CX Files

Just over a year into the COVID-19 pandemic, we recap the top three trends marketers are embracing to meet growing consumer demand for personalized digital experiences.

Welcome to “The CX Files,” our newest series on Slalom Customer Insight. With the rapid pace of change in marketing technology and ever-shifting consumer expectations, it can be hard to keep up with the latest trends. …

Rio Longacre

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