Amazon Just Invented Borders Books
M.G. Siegler

Amazon will no doubt make the bookstore cool again. Much like what Starbucks did for coffee, Apple did for computer shopping, Amazon will once again make the experience of going to the bookstore well, an experience. People want the experience and Amazon’s reimagined bookstore has the potential to give us that in a way that will no doubt change how people shop for books…again.

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