How To Keep Your Open Office From Killing Creativity
Jami Oetting
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She’s right about the essential fallacy of the open office. It has always been a combination of CEO vanity and CFO greed. While she has a few interesting suggestions, the answer is privacy — space where people can THINK and FOCUS. Their own space, preferably. Not work-at-home space, because that’s bullshit, too. Collaboration happens when people can be together, and the best “together” is physical together in the same room. I saw Jay Chiat’s first version of the open office in New York. It wasn’t nearly as insane as what he did eventually in LA. Crazy. But leave it to the tech heroes to take this looney idea to its worst extremes. Monkey-see-monkey-do will push this fad to the edge. Common sense will reassert itself as the next round of start-ups, having experienced the land of the headphones and constant distractions, will lead a return to private personal workspaces. Bet me.

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