Rishab GuptaCan package size be the cause of purchase decision made by customer?When the size of the product is large, the transaction cost reduces as the purchase cycle of a customer increases. This also leads to a…Apr 9, 2018Apr 9, 2018
Rishab Gupta5 Mistake companies make in product packaging that impact salesPackaging is vital for many purposes like distribution, protection, ease of handling etc. Do all companies feel the same and invest as much…Apr 9, 2018Apr 9, 2018
Rishab GuptaPackaging in FMCGStudying the attributes of Packaging Size Decision in FMCG Industry using Conjoint Analysis: Value for MoneyFeb 9, 20182Feb 9, 20182
