This story is a part of a larger series on a playbook for digital publishers — Don’t ever tether your business to the benevolence of a third party.
– Jim VandeHei, Co-Founder of Axios and Politico As social media (particularly Facebook) exploded in the early to mid 2010s, publishers like Buzzfeed, Vice, and Refinery29 surged in popularity. With their dizzying growth and valuations, distributed publishers (those…