But here’s where things get a little bit radical. Instead of modeling your KPIs around business goals (new sign-ups, paid conversion, retention etc.), model your KPIs around how customers measure success. It shifts the KPIs from business financial-performance metrics to externally relevant customer-benefit metrics. Amazon focuses on when orders are delivered, not when they are shipped.
Is there a prequel to your MVP?
Justin Wasser

Loved this bit. Shifting focus to success metrics defined by the customer puts you in a position to identify the levers; business/revenue metrics don’t.

You have highlighted an often neglected facet of product development. Much can be learned through better understanding the problem. Thanks for the insight!

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