What is Search Engine Result Page? (SERP)

Search Engine Result Page is the outcome that you receive against your search query on any search engine. Following is the example screenshot on a Google SERP:

How does it work?

This page turns up when a user performs a search using some keywords.

The outcome is unique each time the search is performed due to the influence of rapidly changing Google indexes and user updates. The search result is also influenced by how well a website is optimized for the Search Engine(SEO.)

Factors determining SERP.

The result is dependent on n number of factors based on local and global factors. Some of the user-based factors are as follows:

The geographic location from which the search has been generated.

Past search history.

Time of the day. Is it a festival? Something special happening in the micro environment?

Social settings

That’s all in this blog folks! Stay tuned for more on how to make a better online presence. You connect with me on Instagram here and can also check out my company awesomesauce creative (website) here (Instagram.)

Originally published on awesomesauce.in