
3/. We will balance the funnel rather than over-index in a media vehicle. Over-reliance on a singular media vehicle is not healthy and we’ll see a re-balance. We’ve proved this has worked with a handful of portfolio companies as well, as, in our prior lives.
the possibility for technologic… is known versus information that is unknown. Discovering new information is obviously more costly. However, what is not intuitively obvious is that the unknown isn’t a static amount. Rather it is dynamic in that the more knowledge that accumulates, the greater the possibility of new permutation of that knowledge. Said differently, the greater the possibility for technological innovation and thus the greater the uncertainty. Technological innovation is usually unknown before the discovery of the stepping stones required for its realization.
nteresting and they pay attention. Why? Because they believe it was more targeted and embedded into content they c…it through their ad blocking, they find it more interesting and they pay attention. Why? Because they believe it was more targeted and embedded into content they care about, and therefore, more effective.