I love Yves Behar. I love coffee. I’m also fond of my coffee mug.

Back when I was in my second year of industrial design, my roommate pranked me. He switched my coffee for Coke. (One Ninja mofo he was.) So I decided to get back at him. I sure did take it to the next level, trust me. I switched his Coke with Pepsi! No, he doesn’t read, so he still doesn’t know!

So obviously Yves Behar did have an awesome roommate. Yes, his new Vessyl can tell apart Coke and Pepsi, much to my dismay, shya! Ok, Vessyl is a ‘vessel’ to drink off off from that also recognises what’s in it. Joffrey Baratheon would have approved, poor kid. Well at least it’s a homological name, because I did think that Amazon started selling fire. And right when I was about to trademark ‘water.’

Now thank god Shiv Sena has nothing to do with Karim Rashid. And the only reason I remotely like him is because of his abundant use of the colour pink, I like pink. What is so ‘DEMODESIGN’ about an overpriced amoeba of a carpet? DEMODESIGN is democratic design, if you didn’t get it. I approve of the model though.

Recognition has become the new license to bullshit. Yes, even I’d love to drive around in a drop-top Lamborghini, because it’s ridiculous and it’ll also inevitable increase my sex appeal. But the point here is not the superficiality of owning a Lamborghini, it’s the aspiration. We desire the unobtainable.

So what is the aspirational value of a goblet that tells you what you’re drinking? If you’re one of those vegan/yoga/organic buff, you probably wouldn’t be drinking cola at the first place itself, to even know the calorie consumption. (Psst, calorie levels are written on the label.)

Ideally speaking, people like Rahul Gandhi should use it, someone might just poison him. You might be thinking, “But wait, who would, he’s too much fun to get killed!” All Gandhi men do get killed, sympathy, you see! And there, I proved it loud and clear, Vessyl is a useless excuse of a product that’s just here to fill up our landfills. Behar should have never been associated with such a silly product.

We all want lovely products, none of us are idealists like Buddha. And technology will shortly reach a point where it’s absolutely possible to make spoons that have better taste receptors and vocabulary than Gordon Ramsay. But would we really want a dish that will feed us? That’s why Chaplin’s Modern Times is still funny.

Have we come to a point where arbitrary things like the difference between Coke and Pepsi matter? Stop for a minute and think.