Over the last few years, I’ve traveled around the US playing shows and having tons of direct interactions with my fanbase. From sold out shows to empty venues (insert crickets sound effect here), I’ve pretty much seen it all. I wouldn’t call myself an “expert” on the subject, but I do have some wisdom to share with those looking to make the touring leap. Throughout the course of this series, I will share tips on how to get started as an indie touring band. Ready? Let’s begin.
Touring isn’t easy — the end.
This sentence is short, direct, but true. If you clicked on this article, then you’re probably at a point where you feel you’re ready to take your show on the road. Kudos to you. But before you pack your gear into the van (or car), here are a few basic things to consider:
1. How is your live show?
This is by far the most important thing to think about before heading out on the road. If you can’t get your home audience to actively engage in your live performance, don’t expect to do so with total strangers in Omaha, NE. Take some time to evaluate your live performance by recording video of your shows. Carefully watch and dissect every aspect of the performance to see how it can be better the next time around. Confidence is key and this fact remains true when attempting to win over a crowd. A strong and confident presentation will always get the crowd to react.
2. Do you have recorded material available?
I’m sure some of you laughed at this question but you’d be surprised at the number of bands that hit the road with no music available for download or sale. I’ve actually played shows with a few.
Merchandise sales (CDs being one of them) will be key to surviving on the road. This source of income can be used for meals, gas, and other miscellaneous things that may come up while on the road. It is impossible to make money when you have nothing to sale. To oversimplify it: no music equals no money.
Not only does this help generate money, it also helps with awareness. Touring is all about raising awareness around your music. Without a CD, a USB stick, or a download card, how will your new fans remember your music? Sure, social media and websites exist, but most people enjoy walking away with something tangible to have access to when you’re no longer in town.
3. How strong is your network?
You’re just hitting the road for the first time and you miraculously convinced some booking agent in Sioux Falls, SD to book your band for a show. However, unless you’re from Sioux Falls, you likely don’t know many people within a 100 mile radius of the city. How will you get people to come to the show? This is where your network comes into play. Having connections to local bands, press, and radio makes things a lot easier. My first tour run was created solely off of connections with local bands and blogs in the Midwest. Research bands in the markets you want to play, connect with them and build those relationships. Yes, it’s ok to use the power of the internet for more than watching cat videos and playing Minecraft.
These are just some basic things to ponder before diving into the more advanced details of touring. If you’ve closely considered these things and feel pretty confident that you’re ready to get started, stay tuned for tips on how to move forward in the process.
If you enjoyed reading this, please click “Recommend” below. Feel free to connect with me anytime: +1-312-313–0147 // r@risingoverenvy.com // @risingoverenvy
