Who can (you) replace (you)?
Are you worth your client’s attention?
What are you doing to attact new people or new companies?
I have been thinking about this for a while and Godin’s words inspired me (you can read his blog post “Imperfect Substitutes” here), pointing me to a certain direction where answers might be found.
When you set the price of your services, you are making a statement. Either consciously or not, you always reveal your position in your market allowing for comparisons with competition. Of course, it is up to your (potential) client to decide:
- Is the cheapest service the perfect solution?
- What are the pros and cons of chosing the highest price?
To help him/her find the ‘perfect’ solution, you need to define your value proposition. It isn’t always about the money — well, it matters, but a business relationship is more than that. Your value proposition is the total of benefits you promise your client will receive in return for his/her payment.
What kind of benefits? It is up to you to decide. Find where your strenghts are, determine what you can do to improve your weaknesses and “reinforce your foundations”.
Create your uniqueness. Be noteworthy. Value your offer. Raise above standards. Allow these words to constantly remind you of who you strive to be: an excellent professional, the number one choice in what concerns your field of action, an avid researcher, a leader who inspires, someone who ______ (please, fill in the gap).
(Hey, you can be someone who fills in the gaps too!)
All in all, you have to be yourself and be happy with who you are.
Would you hire your services? And why?