Crabstick’s Tip Of The Week #5 — Republishing content

Crabstick Media — Social Media creatives from Amsterdam

Content marketing is increasing it’s presence in today’s business world. Looking at the following question: to what factors do you attribute your organization’s decrease in success with content marketing? From the respondents, 57% report that their organisation is not devoting enough time to content marketing. While this is an organizational problem, we would like to talk about an individual problem within organisations. Often marketers struggle generating content on an ongoing basis. This week and next week Crabstick Media is going to explain two strategies to cope with ‘content block’. It is the event when a marketer is stuck with content creation. A name we came up with just now.

Republishing content that you created

It is the act of republishing content on other websites with proper credit given to the original author. Keep in mind that you only republish top performing content to get the most out of this strategy. For example if you wrote an article on LinkedIn that gained a lot of traction, try posting it on a website that features guest bloggers. Or try out Medium, a platform built for blogs and articles but often overlooked in the Netherlands.

Best practices when republishing content:

  • Republish only top performing content
  • Update the headline of each republished piece of content
  • Wait at least two weeks before you republish your content
  • Include internal links throughout your post
  • Include a call to action

Republishing content that someone else created

It is illegal just copy and pasting someone else’s work. You need to get permission from the copyright holder before you can republish something. That is usually the author of the work. Even if you include the person’s name and link back to them. Sometimes the author says: yes but only under the following conditions. Make sure you follow these conditions.

We believe that the essence of people reading your blog is that it is yours. Yes you can use other’s content but here is the thing: pimp it with a little bit of your own. Take the original article and write a few paragraphs about it, building up your own opinion on the topic — adding your own spin in your own voice to the issue. Out of courtesy you might link to the original.

Writing original content is hard work but it is worth it. You practice your writing skills and make use of the podium internet provides. The benefit being that you can build yourself or your brand as an authority in your industry.

That was it for this week’s Tip Of The Week. Next week we will discuss the second strategy on how to create content on an ongoing basis. Crabstick out.

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