Some App Store Optimization Myths Everyone Thought were True
Developing applications are a major business. Huge. Application deals are a $25 billion industry, as detailed by WSJ. This doesn’t represent the more extensive income produced by different ventures that are a piece of the application economy. VisionMobile gauges that the worldwide application economy will take off at $143 billion by 2016. With development rates at or surpassing 30%, the application business is one hot zone at this moment.
There is an assortment of various ways that users find new applications — media, sites, companions, and so on. Be that as it may, by a long shot, users are looking for applications.
We have to react to mobile app optimization by showing signs of development at it, and by disposing of the accompanying myths:
Myth 1: Change the Title Frequently to Adjust to High-positioning Quests.
Truth: Pick a title and stay with it
There’s no contention that the title is the most critical single component of application store development. Ankit Jain, the head of Google Play’s hunt, expressed in the Inside Mobile Apps report, the title is the ‘most vital’ bit of metadata.
Accordingly, some ASOs took to exchanging up the title to better adjust to beat seeks. They would make diverse varieties of the title constantly, evolving keywords, including keywords and renaming their item.
Not creative, searchers are either navigational or categorical. A user who has known about or seen the application will direct a navigational hunt to get to it. If this title is innovative, it will probably be recalled — and consequently to be effectively searched for.
Myth 2: Keywords Aren’t That Essential.
Truth: Keywords are Essential.
As the myth goes, keywords are for Search Engine Optimization, rankings are for App Store Optimization. Since ASO is such an alternate diversion from SEO, numerous optimizers shed the significance of keywords in title formation and description composing.
The reality of the situation is that keywords always matter a considerable amount. Keywords are sufficiently imperative, to put in the title and in the description. Once more, to reference the point above, keywords must not be stuffed, yet utilized.
Myth 3: It is About the Ratings.
Truth: Ratings are essential, however not the end all.
There is no contending with the way that ratings are imperative. In light of the measure of push notifications and close asking from applications, one would surmise that ratings were a standout amongst the most critical components in the whole universe of application store development.
Myth 4: Insofar as It’s on the Store, Individuals Will Discover It.
Truth: It needs a considerable measure of downloads to get perceived.
There are some mobile app optimizations who trust that an application, insofar as it is in the Google Play or App Store, it will be found and downloaded, and will get craved income.
Notwithstanding one’s specialty, that is a lot of applications. With a specific end goal to effectively contend, one requires to a greater extent a separation than simply some shrewd keywords in the title and the description.
Myth 5: Description Writing is Not Important
Truth: Description Writing is really Important
Description writing is vital for both App Store and Google Play. Even if its quality and keyword addition had zero influence upon the ranking algorithm, it conclusively has the potential to push users to download the application. Those download statistics, in turn, have a strong algorithmic influence upon rankings.
Search Engine Watch reports that the second important relevance aspect for ranking of the app store is, “app description,” ranked right after title as the first one.
App store success is all about avoiding risks, or in this case the App Store Optimization. With the enough effort and adequate sharpness, one can create an application that will get found and downloaded easily and will make them successful. It is also important to change these marginal myths with a sound measurement of algorithmic reality.