Ritu PoddarUnderstanding Customer Data Platforms“Customer is indeed the king, but running a kingdom is no child’s play. Knight, minister, jester, advisor, are you there for your king in…Dec 9, 2019Dec 9, 2019
Ritu PoddarThe 32 Point E-Commerce Flash Sale Checklist for Black Friday 2019With less than two months to go for the big showdown in e-commerce aka Black Friday and Cyber Monday, it’s time for marketers to pull up…Sep 23, 2019Sep 23, 2019
Ritu Poddar8 Tips to Increase User Engagement by Deep Linking Push NotificationsAs a user, how often do you add items to your shopping cart and then abandon or postpone purchase on an e-commerce app? Quite often, right…Apr 26, 2019Apr 26, 2019
Ritu Poddar4 Top Tips for Writing Push Notifications that Drive ConversionsPush Notification is one of the most powerful channels to engage with app users. Almost 50% smart phone users opt-in to receive…Mar 4, 2019Mar 4, 2019
Ritu Poddar4 Hacks to Boost User Engagement with Personalised Push NotificationsDigital marketing today is all about fostering 1:1 customer relationships at scale. As result-oriented and performance-driven marketers…Mar 4, 2019Mar 4, 2019
Ritu PoddarTake Mobile Marketing Experimentation to the Next Level: Split Test Your Push Notification…In today’s digital marketing era, a recent success mantra being adopted by modern marketers is “Test. Optimise. Test Again”. Unlike…Jan 25, 2019Jan 25, 2019
Ritu PoddarConversion Tracking: Now Easily Measure your Multi-Channel Marketing ROIHave you ever struggled with a weight loss programme?Jan 2, 2019Jan 2, 2019
Ritu PoddarCohort Analysis for E-Commerce Apps: When Actionable User Insights Help Boost User RetentionYou have an excellent app that continues to roar up app store rankings, racking up an impressive number of downloads over a period of…Jan 2, 2019Jan 2, 2019
Ritu PoddarOptimise your Marketing Strategy with Frequency CappingAn old adage that has continued to stand the test of time says “anything in excess is always bad”.Dec 26, 2018Dec 26, 2018
Ritu PoddarPush Notifications vs. In-App Messages: What’s Best for your User Engagement Strategy?Push Notifications and In-App Messages are like the two hands of an ambidextrous mobile marketer. Neither can replace the other. As a…Dec 26, 2018Dec 26, 2018