Tai Lopez’s 3 Steps to Becoming a Mad Scientist
If you’ve ever heard a talk by Tai Lopez, you’ll know that he’s a little bit different than other entrepreneurs. He talks a little slower and annunciates many of his words, as if he’s trying to sound as intelligent as possible. He talks about his mentor, Joel Salatin, a lot. He usually brings up his time living with the Amish and the lessons he learned. He’ll give you an update on his current diet and maybe even his outfit.
If you don’t know who the heck Tai Lopez is, maybe the video below will jog your memory. It has over 66 million views and catapulted Tai into the spotlight last year.
One thing I can say about Tai now that I’ve been following him for a while, though, is that he’s kind of a weirdo. Just follow him on Snapchat. He hangs out with young girls and teaches them how to play basketball, usually shirtless. He hosts team meetings in his bedroom at his Hollywood Hills mansion. He somehow reads one book every single day.
In his words, though, he calls himself a “Mad Scientist”.
Now, let’s be clear I’m not hating on Tai. I learn a lot every time I see him speak. His last talk was my favorite so far, so I though I’d share it with you. He called it “How to Become a Mad Scientist and Live the Live of Your Dreams”.
1) Be Ahead of Your Time
To become a mad scientist, the most important thing is to be ahead of your time. Those that were ahead of their time have always created the most successful products and businesses. If we think about people like Nicoli Tesla, Henry Ford, Steve Jobs, Elon Musk; I think that we can agree that these guys were all way ahead of their times. They came up with products and solutions that no one was thinking about that turned out to be huge disruptors and industry game-changers.
How do you actually get ahead of your time though? Tai outlines some key points below:
Do things differently: mad scientists do things differently. They look at situations differently and they purposefully go against the grain to come up with new ideas and experiments.
Be an information gatherer: Warren Buffet is ridiculously good at gathering information. It’s said that he reads at least 800 pages a day. This includes books, newspapers, and financial reports and statements. There aren’t too many people who gather information for a living as purposefully as Buffet does. Coincidentally, there aren’t too many people in the world as successful as he is.
Look where others aren’t looking: It’s well known that Tai reads a book a day. He’s also subscribed to multiple international newspapers from places like Singapore, India, and Russia. Tai says that if everyone reads the New York Times, Wall Street Journal, and Business Insider, everyone has all the same information. You can’t be ahead of your time when you have the exact same information as everyone else. Tai also recommends going to events outside of your industry to learn about news, tactics, and the opinions of networks outside your own. You never know what you’ll learn that everyone else in your “bubble” is totally unaware of.
See around corners: The point of all this is to be able to see around corners. This is a huge advantage. Warren Buffet is able to make smart investment decisions because he is able to see around corners and know where the market is going. That way he can make money while the majority of investors are losing money, like when there’s a downturn. If you can see around corners, you can be an innovator.
2) Shrink Your Problem
In 1977, there was a famous musician that got a toe injury while playing soccer. After ignoring the small injury, it got worse. The musician finally visited the doctor to see what was wrong. The doctor recommended surgery immediate so the injury would not get worse. The musician refused, though, and went about his business. Finally, after getting much worse, he went back to the doctor. The doctor strongly recommended that he immediate amputate the toe before it got so bad that he wouldn’t be able to walk; but the musician was stubborn and refused, sure that he could heal it himself. Less than three years later, the musician died from the toe injury.
Turns out that musician was Bob Marley, and the injury in his toe was malignant melanoma, a rare form of cancer. The cancer spread from his toe to the rest of his body, eventually killing him.
The point of the story is to shrink the problem. If Bob Marley knew that simply fixing his toe would save his entire life, he might have took action and fixed the small problem.
Everyone has problems. When it comes to your business, product, or service, it’s important to shrink the problem in order to solve it. Say your business is losing money, or no one will buy your product. Instead of getting overwhelmed and thinking you’re doomed, drill the problem down to the most acute symptoms in order to solve.
The Four P’s: Usually, you can shrink a company’s problem down to one of the Four P’s: Product, Price, Promotion, or Placement.
Is there a problem with your product (or service)? Maybe it’s just a bad product. Maybe it doesn’t solve any problems. Maybe it’s worse than a competitor’s. Is there a problem with your pricing? Is it too high? Or maybe too low? Maybe there’s a problem with your promotion. Maybe you’re sending the wrong message, or getting in front of the wrong audience. Maybe you’re marketing on the wrong channels. Or maybe you’re placement is off. Maybe you have placed yourself in the wrong market, or you’re delivering your product to customers in an inferior way.
If you’re having a problem with your business, go through the Four P’s and do an audit. Most likely you can narrow the true problem down to something specific that you can then focus on fixing.
3) Think like a world champion
Tai said that he learned this one from Meta World Peace. Check out the diagram below. In the middle, write out exactly what you want. In Meta’s case it was an NBA Championship (before the Laker’s won it in 2011). The middle is “home base”. On the left side, list out all your major losses or failures. On the right, your wins or biggest accomplishments so far.
Now that you have a graph of your wins and losses, with exactly what you want in the middle, it’s time to give 100% of your focus to home base. You’re aware of your biggest failures and also your biggest successes so far, but you realize that they mean nothing right now. All that matters is accomplishing your current goal. When you get distracted, frustrated, or discouraged, always go back to home base. You can see your failures and successes on each side, but if you really want what’s in the middle, you need to get your focus back on what’s in home base. Simple as that. Everything you do should be based around your center goal.
When athletes are put into make-or-break situations where they have the chance to accomplish what they want, they learn to block out everything else from their mind. All distractions, all their losses, all their wins. Nothing else matters except their current goal.
Think like a champion and implement this strategy into your own life and business.
BONUS TIP) write out your own eulogy. How do you want to be remembered? What exactly would be said at your funeral? Write out the entire thing… and then reverse engineer it. Reverse engineer your whole life in order to make sure that you do everything that you wrote in your eulogy. Start from your death and work backwards. What do you need to accomplish? How will you do it? How much money do you need to make? How will you make it? Definitely an interesting exercise that will make you sit down and think about your life.
So, according to Tai, these are the three steps to becoming a Mad Scientist and living the life of your dreams.
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