Rivka SzafranskiinMarketing Right NowA New Marketer and a Lifelong MarketerMy opinion of marketing has definitely changed. I used to view marketers as people who try to play a brain game with their prospective…Dec 15, 2021Dec 15, 2021
Rivka SzafranskiinMarketing Right NowMarketing is 24/7…Be careful what you wish for!Timing is everything- In a world that is changing more rapidly than ever before, timing is everything. That means the timing of a post, or…Dec 10, 2021Dec 10, 2021
Rivka SzafranskiinMarketing Right NowSnapchat Uses Augmented For Large Brand CustomersSnapchat’s augmented reality allows OTHER companies to use AR in their marketing plans and by doing so has expanded their OWN marketing…Dec 2, 2021Dec 2, 2021
Rivka SzafranskiinMarketing Right NowWas Peleton Building or breaking Stereotypes?Peloton produced a commercial in December of 2019 that picture a husband giving his wife a Peloton bike for Christmas…Nov 30, 2021Nov 30, 2021
Rivka SzafranskiinMarketing Right NowStronger Messaging Would have led to a Stronger launchThere’s a new restaurant in town that has EVERYONE talking. It’s called Jus by Julie. It’s a product line that has a cult following in…Nov 25, 2021Nov 25, 2021
Rivka SzafranskiinMarketing Right NowSwaddles- 100% there when I needed them.There’s a local “mom and pop” baby store in my neighborhood called Swaddles. At first glance, it looks beautiful with cribs and strollers…Nov 12, 2021Nov 12, 2021
Rivka SzafranskiUppababy- the smoothest ride for my babyThe Uppababy stroller that I purchased cost me roughly $700.00 at the time of purchase. While that is not the most expensive stroller, and…Nov 2, 2021Nov 2, 2021
Rivka SzafranskiinMarketing Right NowStarbucks…Using AI to make sure your drink is “Ahhh, just what I needed!”Starbucks uses AI in the mobile App rewards program and they are doing it just so that they can get your drink just right! For starters, a…Nov 1, 2021Nov 1, 2021
Rivka SzafranskiinMarketing Right NowThe Tyranny of ChoiceI’m going to be straight with you- I find the tyranny of choice SO annoying, but at the same time, I wouldn’t have it any other way than to…Oct 21, 2021Oct 21, 2021
Rivka SzafranskiinMarketing Right NowFaceBook- The big, bad bullyThe questions that have been brought to the table in the last few weeks about FaceBook are incredibly challenging. On the one hand…Oct 18, 2021Oct 18, 2021
