Tips For Increasing Your Visibility In Facebook
Are you struggling to get noticed in Facebook?
If you are an entrepreneur, there’s probably a 99% chance that you are actively marketing in Facebook or thinking about it. That being the case, I am sure you have seen hundreds of entrepreneurs in Facebook livestreaming, sending out Facebook ads, posting in the various Facebook groups, and business pages. Plus it’s harder to have a significant reach organically. There’s so much going on that you may be tempted to jump off the Facebook merry go round.
But you don’t because your ideal customers are in Facebook. They are not automatically interacting with you. So how do you engage with them?
In business school we used the imagery of being a big fish in a little pond to refer to a situation where you are in a crowded market. The only way you can stand out is to focus on serving a niche market, or a specialized group of people.
Use this technique to stand out in Facebook.

There are two ways you can be the big fish in the proverbial little pond.
Number 1: Focus on providing services in an area that’s in your Zone of Genius that no one or very few people are providing. Examples include: simple yoga techniques for the online entrepreneurs, using breathing techniques to deliver engaging Livestreams, tools for identifying your zone of genius and standing out from the crow
Number 2: Focus on serving a specialized niche instead of a wide market. For example, instead of having moms who want to work from home as your target market, focus on a smaller niche — moms with babies and toddlers who want to start a home business
When you focus on a specialized area or a specific niche, then it’s less challenging to stand out among the other entrepreneurs in Facebook.
Although you now have a narrower focus, there’s still more work to do. If you are building or growing your business organically, there are 3 essential strategies you need to follow:
- Consistently produce engaging Facebook livestreaming videos
- Create an engaging Facebook community via your own Facebook group
- Participate in the Facebook groups where your ideal clients tend to hang out in. Comment on posts, answer questions, and post valuable tips
Get clear on who you are serving. Identify a niche to focus on. Then, for 30 days consistently post in your Facebook business page, in other Facebook groups, and in your Facebook group if you currently have one. You should notice an improvement in your visibility in terms of more likes, shares, comments.
If the improvements seem insignificant, persist in posting valuable content in Facebook. Over time you will get noticed by your ideal clients
Feel free to visit my website at www.aspiringmompreneur.com and like my Facebook Business Page, Aspiring Mompreneur