Riya SampatWomen Domestic Workers coping with Work and Fear in IndiaThis lady you see here is our domestic help, Dolly didi. Having worked with us for over 8 years, she is like a part of our family.Apr 4, 2020Apr 4, 2020
Riya SampatReal-time Branding & Moment Marketing amid a Global (Covid-19) CrisisCovid-19 has significantly changed the way a consumer shops and consumes products and media. Marketers are now working on new campaigns…Mar 27, 2020Mar 27, 2020
Riya SampatSteps taken by India to flatten the Covid-19 curve and combat the outbreakThe number of corona-virus cases has risen to 360 (319 Indian nationals and 41 Foreign Nationals) in India, with 23 States and Union…Mar 22, 2020Mar 22, 2020
Riya SampatDiversity is good, but is niche the future of E-commerce?Generic markets typically contain groups of consumers that share a broad need which can be met by a wide variety of products or services…Mar 19, 2020Mar 19, 2020