Product Marketing Pillar 6: Launch Process & Governance

Check out the 7 pillars of Product Marketing for background info on this topic.

Product Launches often define the role of Product Marketing. In pillar 5 we discussed the need for a longer term Go To Market Strategy, and in this pillar we’ll discuss the Launch Plan. In many ways you can think of a launch plan as a point-in-time snapshot of your GTM Strategy.