Peggy JanthanitinMarketing in the Age of DigitalPiecing Together the Puzzle: 5 Digital Marketing EssentialsWhen I first started this Digital Marketing course, I felt like a blank slate. I had no prior professional experience in marketing, and the…Aug 9Aug 9
Peggy JanthanitinMarketing in the Age of DigitalAmerican Express Does It Best: Integrating Social Media with Superior Customer Service“Don’t do business without it” is American Express’s tagline and the first thought that popped into my head is social media. From the…Aug 5Aug 5
Peggy JanthanitinMarketing in the Age of DigitalAll roads lead to Capital One #RoadtoOneFor the past 14 years, Capital One has been an official sponsor of the NCAA March Madness basketball tournament. This year, they pulled out…Jul 26Jul 26
Peggy JanthanitinMarketing in the Age of DigitalExpress yourse.l.f on e.l.f UP!In the ever-evolving landscape of digital marketing, e.l.f Cosmetics continues to pioneer new avenues to reach the younger generationsJul 19Jul 19
Peggy JanthanitinMarketing in the Age of DigitalBarbie: She’s Everything and so is her MarketingIt was around this time last year in July 2023 when my world turned pink momentarily. This was the summer of Barbie (and the global…Jul 13Jul 13
Peggy JanthanitinMarketing in the Age of DigitalTaking a bite of the Big AppleHello and welcome to my blog!Jul 8Jul 8
