Rafael Jegundo

So why did we try to fish for the whales? Mostly because it seemed easy to do. And that, my friends, is where complexity hides.

Over the last 17 years we’ve been working at making Basecamp a calm company. One that isn’t fueled by stress, or ASAP, or rushing, or late nights, or all-nighter crunches, or impossible promises, or high turnover, or over-collaboration, or consistently missed deadlines, or projects that never seem to end, or manufactured busywork, or incorrect assumptions that lead to systemic institutional anxiety.