Rosalyn Link15 weeks of Marketing class and here’s what I learnedThis semester has been amazing in so many way. I always knew the world had changed, and would continue to change. But this class shone a…Dec 16, 2019Dec 16, 2019
Rosalyn LinkinMarketing Right NowAlways-on Marketing… always effectiveAlways-on marketing, as defined by Dr. Dave Chaffey, is “a planned approach to scheduling and optimizing continuous marketing activities…Dec 9, 2019Dec 9, 2019
Rosalyn LinkinMarketing Right NowGucci: Shopping with Augmented RealityAugmented Reality is truly an amazing example of how technology can really change the marketing landscape. It wasn’t too long ago that AR…Nov 24, 2019Nov 24, 2019
Rosalyn LinkinMarketing Right NowUS Airways Tweets a NaughtyWe all know social media is a blessing for real time marketing, but it can also be a curse. There are an abundant amount of stories of…Nov 17, 2019Nov 17, 2019
Rosalyn LinkApple and its expansion into the financial marketApple has always been synonymous with technology. I personally don’t own any Apple products, but even I will admit that the brand has a…Nov 11, 2019Nov 11, 2019
Rosalyn LinkinMarketing Right NowHow Wells Fargo is trying to rebuild trustI don’t think any industry elicits more feelings of distrust than the banking industry. As a matter of face, banking and financial…Nov 4, 2019Nov 4, 2019
Rosalyn LinkinMarketing Right NowWhy Lands’ End is totally worth itAs you all know, and are probably tired of hearing by now, I am a mom of two little human beings. And they fall down, paint on their…Oct 27, 2019Oct 27, 2019
Rosalyn LinkinMarketing Right NowHow Waze uses AI to navigate and dominate the gameYou can say the Waze app is just another GPS navigation software that works on smartphones and tablets. But the feature that made Waze…Oct 21, 2019Oct 21, 2019
Rosalyn LinkinMarketing Right NowIs Segmentation and Choice Making Us Depressed?If there’s one thing the internet has done for us, is given us more options. No longer do we have to look through a phone book and call a…Oct 14, 2019Oct 14, 2019
Rosalyn LinkinMarketing Right NowYou’re doing WHAT with my personal data??Until recently I was of the mindset that my personal digital data wasn’t that important for me to keep private. It’s not like it’s my…Oct 7, 2019Oct 7, 2019