Riley Luvaas – Medium

Riley Luvaas

Riley Luvaas

A Good Pandemic Spot

My last post was all about a pandemic-era spot that I couldn’t let go of because I disliked it. Really, it felt good to vent but it also…

Sep 17, 2020

Sep 17, 2020

Riley Luvaas

Facebook: “Only YOU Can Save Small Business”

There’s a strange dissonance when a company making record profits during an economic downturn that is owned by the 4th richest person in…

Sep 15, 2020

Sep 15, 2020

Riley Luvaas

Brands, agencies, and looking into the future

I was asked to give my thoughts on how brands and agencies should think about digital now and in the future. Here it is.

Mar 28, 2018

Mar 28, 2018

Riley Luvaas

The Future of Agencies (Or Lack Thereof)

Wexley School for Girls is closing. That’s shocking. To the point that I didn’t actually believe it when I read the headline. I thought it…

Feb 20, 2018

The Future of Agencies (Or Lack Thereof)

Feb 20, 2018

Riley Luvaas

10 Questions for Evaluating Creative

In my last interview, I was asked how I evaluate creative work.

Dec 4, 2017

Dec 4, 2017

Riley Luvaas

Comparisons are Odious. And Effective.

Side-by-side comparisons are lazy. Or so I was told.

Nov 11, 2017

Comparisons are Odious. And Effective.

Nov 11, 2017

Riley Luvaas

On Happiness

Should we look inward or outward? Is the answer universal? How does this play out in our advertising?

Nov 7, 2017

On Happiness

Nov 7, 2017

Riley Luvaas

Retail is a Flat Circle

What the Sears Age can teach us about the Amazon Age and where we are on the Journey right now.

Oct 31, 2017

Oct 31, 2017

Riley Luvaas

Patagonia the Authentic Explorer

Here’s a new idea. Instead of struggling to fit whole books and large ideas into a massive blog post I will share a few thoughts as they…

Jul 17, 2017

Patagonia the Authentic Explorer

Jul 17, 2017

Riley Luvaas

The Artisanal Future

Technology promises to make our work lives easier. For the accountant who will simply enter variables to the factory worker who will be…

Jan 31, 2017

The Artisanal Future

Jan 31, 2017

Riley Luvaas

Riley Luvaas

Brand planning, backpacking, reading. This will probably combine a little of everything because I love drawing parallels.

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