Throw a bunch of raw facts, information, and numbers at someone and people won’t remember shit. Take those same elements and bundle them up in the form of story and suddenly people remember a lot more.
People tell business related stories to connect with employees, customers, colleagues, suppliers, and the media. Business stories differ from regular stories, in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment purposes.
Now, more than ever, companies try to stand out by telling stories. Look no further than commercials during the Super Bowl to show you that big brands spend MILLIONS trying to relate to us and get us to remember their message. …
A lot of people take pride in being a jack of all trades.
Good for you.
Personally, I think it’s better to know your role, stay in your lane, and ultimately become a subject matter expert at something. Be so good at your craft that when people in your sphere of influence think of something in your space, you are undeniably the first person they think of. Be a mile deep and an inch wide, as opposed to a mile wide and an inch deep.
Think about it.
A true leader knows what he or she is good at. Even more importantly though, a leader knows what they are NOT good at and fills in the gaps with people that can complement them. Just make sure the people you trust to fill in those gaps are truly good at what they do. …