Tell more stories.

Throw a bunch of raw facts, information, and numbers at someone and people won’t remember shit. Take those same elements and bundle them up in the form of story and suddenly people remember a lot more.

People tell business related stories to connect with employees, customers, colleagues, suppliers, and the media. Business stories differ from regular stories, in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment purposes.

Now, more than ever, companies try to stand out by telling stories. Look no further than commercials during the Super Bowl to show you that big brands spend MILLIONS trying to relate to us and get us to remember their message. …


Rob Madelmayer

I can’t stand the word mediocre.

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