In a world where the message is just a container, and the content can be a micro application, the conversation view serves as a timeline. The user can always go back and forward in time and access the services they’ve used in that context before, just by scrolling.
Why Messaging Bots Won’t Replace Apps
Tomaž Štolfa
37322

Exactly the reason why I do believe that bots may replace apps or at least as a start act as a gatekeeper to any apps value proposition. Bots will understand your need and support finding/acquiring/using a service that might satisfy your needs. And the key for being really valuable: Understanding the contexts when/where users are in need of X and the need itself.

No app (besides social media and google) will reach this because a nowadays app serves a purpose of the service provider and will hardly understand the context of using it.

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