Email Marketing Tips to Perfection

#1. Create a Contextual Content Offer

  • Have an opt-in box for customers, but have an upgrade for your content.
  • Create a blog post, create a document with a headline on the top promising a gift, then lock this content into a firewall.
  • Place your opt-in in the right location and have thank you pages.

#2. Convince Readers to Subscribe

  • You should inform readers why they should subscribe and give them a few good reasons.
  • Use reader’s comments and show an example email.
  • Use social proof of your followers and etc.
  • Inform your readers about how often you will post.

#3. Create a Resource Hub

  • Make a list of the top issues in the industry.
  • Make a list of your best content that addresses the above issues.
  • Setup a a separate page that identifies the issues.
  • Add another opt-in page at the bottom of the page that offers readers the option to stay updated on the issues, and sign up for additional information.

#4. Use Contests and Giveaways

Make it unique and put a catch in the contest to help your industry.

  • Offer a reward.
  • Get participants for the reward.
  • Share the giveaway and the person with the most shares have the highest chance of winning.
  • Choose the winner.
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