Marketing Strategies

When companies are trying to determine a market for their products, there are several things they have to consider. They must determine what types of products, the geographic area they intend to promote, customer views, the marketing mix, and etc.

Target Market for the product: The company must decide who they intend to sell the product too. Who will purchase the product for example baby wipes and which parents will buy each types.

Types of wipes: Natural, Sensitive, regular scented

Product types

Product type: competitive with other brands

Customer needs: which type they need

Customer types: young parents, older, naturalistic

Geographic area: location market on which types will sell better

Price: competitive with other brands and the target market

They will also have to consider social influences or whether family members suggest certain product brands and their attitude toward the product brand.