Ryan Nakashima – Medium

Ryan Nakashima

Ryan Nakashima

The next mountain for accessible local journalism

Sustainability for local news doesn’t just end at the paywall

Dec 17, 2021

The next mountain for accessible local journalism

Dec 17, 2021

Ryan Nakashima

Premium tier subscriptions for local news: Ad-free and beyond

People are paying for ad-free website access, and engaging well with other exclusive features

Aug 20, 2020

Premium tier subscriptions for local news: Ad-free and beyond

Aug 20, 2020

Ryan Nakashima

How best to handle ad-blocking subscribers: Raise prices

Highly engaged readers should pay more for a better experience

Jun 21, 2018

How best to handle ad-blocking subscribers: Raise prices

Jun 21, 2018

Ryan Nakashima

A guerrilla test of ad-free: Let subscribers leave their ad blockers on

For the last couple of months, we’ve been conducting a novel experiment at the Bay Area News Group, the newspaper chain that owns The…

Apr 3, 2018

A guerrilla test of ad-free: Let subscribers leave their ad blockers on

Apr 3, 2018

Ryan Nakashima

For $1 a month, you can supplant digital ads. Publishers, are you listening?

We’ve all seen our share of pop-up ads. They take over the page, block our view of whatever we had come online to see. We hunt and peck…

Jan 17, 2018

For $1 a month, you can supplant digital ads. Publishers, are you listening?

Jan 17, 2018

Ryan Nakashima

The toll of online ads

We were told that the end is just the beginning.

Jun 13, 2017

The toll of online ads

Jun 13, 2017

Ryan Nakashima

A model for dealing with ad blockers

First, value your audience. Then think about how to treat them.

Nov 21, 2016

A model for dealing with ad blockers

Nov 21, 2016

Ryan Nakashima

Ryan Nakashima

Director, Product Management, Subscriptions, Hearst Newspapers. 2016–17 John S. Knight Fellow at Stanford. Former AP technology writer. Problem solver, dad.

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