Ricky Ng is currently a Product Manager of Analytics at PagerDuty solving customer problems in real-time digital operations.
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And because Netflix is a subscription service, you can quickly discover what’s working. Just observe how many customers cancel their service in response to your experiment and optimize from there.
Also pay attention to the people who are on the fence — they like the product but they don’t love it. Find out why, and give them what they want.
Have a plan for engaging with your early customers throughout their journey. Make sure you know exactly what they do, what they think, what they like and what they don’t.