We never think of loyalty when we use an web commerce site. in fact, we do not bother at all as our mind is only set onto certain goals such as buying that pair of shoe, ticket concert, renting a car or buy for the next seasons t-shirt.

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A women buying online: https://www.pexels.com/@olly

A study in Harvard Business Review shows that online-customers exhibit a clear proclivity towards loyalty and by implementing proper technology & structured customer experience can increase that inherent loyalty. (Reichheld, F., and Schefter, P., 2000).

Design is a monumental factor that keeps customer loyalty, trust and satisfaction, it should give the user a sense of control, an ease of use and security to promote loyalty on the product through visual context. This research aids us to look at some determinants that might help us on developing an interface that not only attracts new customer but can also encourage customer retention. …

Adopting user-centred methodology in visual design and other fields can help attain better results in reaching a target audience. According to Bennett (2016), Designers fall short in delivering the purpose of their artefacts when they generally depend on their own intuition. On the other hand, when combined with user-centred methods alike in their design practice aids the Designer to discover a better way of reaching the viewers.

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image from rawpixel.com

Depending on personal insight keeps a design subjective and may cause isolation from the intended audience but if research methods in design were associated, it provides a better way of understanding the users. (Bennett A., 2016). Several Designers disgust the notion of acquiring a response from their user discovering in the end process that their idea is unsuitable (Baldwin J., Roberts L., 2006). With proper research, we can tap into the user’s mind and understand further what the audience think to restrain the usage of improper ideas before presenting the design outcomes. …



Digital Visual Designer at Vodafone New Zealand • Co-founder/Design Lead at weroar.co.nz

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