RoAnne de Weerd
Feb 24, 2017 · 3 min read

Nutritious November- A month to do what’s good for you Duration: 2 weeks

Beginning of campaign start with the first week of showing the craftsmanship of a perfect, healthy, honest burger. It’s #NutritiousNovember at SNCKBR. Second week with an actie for those to post a picture of them on IG eating their custom-made burger for a chance at ‘Beer & Burgers’ night at SNKBR for 6.

  • Men are just as visual as women. Simplicity and space speaks just as loud as a high quality shot of a damn good piece of food… bring in the burger:
  • A break down of the perfect burger leading up to the weekend

– Monday (12pm): Change omslagfoto to ‘The Science of a PRFCT BRGR’

Example:

(Show actual burger) Along the lines of the picture above, but will hire a professional graphic designer to suit the vibe of SNCKBR and its fresh, top quality ingredients- in addition to formatting it in a size that fits comfortably in an ‘omslagfoto’. Each burger component will be ‘side-barred’ to give a story of the thoughtfulness of each ingredient in burger- from the quality of meat all the way down to the choice of lettuce.

– Tuesday (2pm): Beginning of story-telling over each ingredient beginning with the outside and moving in. Header: “The importance of BNS don’t only apply to the body”, add picture of buns used- picture will depict the bread so well that you can almost hear a *CRUUUNCH, as the eye looks at it. Sultry shot of secret sauce- a bun’s best friend. (HIGH HIGH HIGH QUALITY, with use of space and vibrant colors.). Caption: a story of how it’s chosen by restaurant.
Example:

– Wednesday (5pm): Header: “Toppings, toppings, toppings a BRGR” (Mary Poppins ‘Feed the Birds’ reference). Picture: refreshing lettuce, sweating wet tomatoes, purple red onions that would make even Barney blush, guilty-free vegetables to save the day. Caption.

Example:

– Thursday (12pm): Header: “Cheeeeeese. What makes the world go ‘round”. Picture: Cheese is sexy, it’s even sexier when hot and melty. Caption.
Example:

– Friday (12pm): Header: “T.G.I.Fresh”. Picture: The star of the show. Grilled to perfection, juicy af, and almost bigger than the buns who host it. Caption.
Example:

– Saturday (1pm): Watch it all come together. Looks so damn good that guy’s night out just got confirmed, and it starts at SNCKBR. Header: “And now to present, SNCKBR’s #$@&%*! PRFCT BRGR”

*At the end of video show an ice cold beer being pulled, set down next to the burger, speed view of big-ass bite to show the layers of the burger and cook of meat.

RoAnne de Weerd

Written by

A collection of writings I’ve done in the past and now. More a place for me to collect and reflect.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade