Why we need an anthropology of the future

The discipline of anthropology has typically been associated with working with remote tribes, or researching the history of a particular routine in socalled ‘traditional’ societies. This is inaccurate: many anthropologists, nowadays, in fact study ‘modern’ cultures, like organizational or youth-cultures in their own country of origin. However, anthropologists should shift their gaze even further away from what has already been. Indeed, I argue that the future is currently a more pressing field of investigation than ‘traditional’ times or even the present, and one in which anthropologists can and should play an important role. The reasons for my argument are twofold.

Anthropologist of the Future, internationally published author & public speaker

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