Purchasing Green Coffee For Business, Part 2: Be Quick

You’ve had sampling the coffee. Roasted it, cupped it, drank it with several brew method, evaluated it, discussed with your company stakeholder, shared it with several potential buyer, then you make the decision: you want to purchase it. You better do it quickly.
The cliche proverb Time is Money is very applicable for coffee business. Following are the reasons.
(1) You have learned that coffee has seasonality, but green coffee also has some kind of “age”. We, specialty coffee consumer values freshness as part of a price forming. You better roast the coffee no longer than 8 (eight) months after it became green bean state with spesific storage treatment to keep the condition stable.
We are in the business of flavor. Everyone knows that freshness of the raw material is very decisive.
(2) It is very important while you work with green coffee trader that you can make a quick decision. Trader will dispatch their samples to so many coffee roastery. And once a big roastery choose to purchase a particular coffee, they want to buy it all the available stock so no other roastery can sell it. “Sorry, you’re late, buddy, no more coffee”, said the trader.
To make a quick decision to choose the best coffee that suits your need, you will need combination of a clear business vision, market position, good understanding on production work flow.
It’s a continuous learning process because you need to always flexible in every situation of your cash flow, global coffee harvest situation, market, production capacity, and etc. Bear with me, please don’t give up now. Coffee will rewards every effort.
To be continue, Insha’allah…
