Icons, although small in scale, have a huge part to play in the design of digital products. They are the visual symbols that communicate key features or actions to a user, so making sure they are instantly recognisable is important.

There are many ways to craft an icon. Consistency of size, stroke weight and spacing are all fundamental considerations in their design, but how can you make them ownable to your brand?

Twitter provide a great example of this. The ‘home’ icon within their app, styled like a bird box, is a clever nod to their brand even when viewed…

Rob Hayman

Product Designer at Auto Trader

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store