Creating ImpaktBrand Works #1: from opera to Google via great designThe first of Impakt’s new Brand Works seminars was launched last week, kindly hosted by the Royal Albert Hall in their opulent Prince of…Mar 12, 2020Mar 12, 2020
Creating ImpaktPART 2: from Grindr to the National TrustIn part one of this seminar summary, I looked at how, in our rapidly changing times, and on top of all their increasing pressures, arts…Nov 4, 2019Nov 4, 2019
Creating ImpaktWhere Commerce and Culture MeetI spoke at some seminars recently[i] about creating an ‘integrated brand strategy’. I didn’t want to dwell on too many specific arts…Oct 4, 2019Oct 4, 2019
Creating ImpaktWhat everyone wants.Since setting up Impakt just before Easter this year alongside the digital team at Substrakt, I’ve been clocking up the miles…Aug 3, 2019Aug 3, 2019
Creating ImpaktLet’s start with ‘Purpose’.This weekend, I had the privilege of assisting Birmingham Hippodrome with some important brand positioning around their 120th Anniversary…Jul 2, 2019Jul 2, 2019
Creating ImpaktFifteen Years of #FailureWho really likes hearing about success? …really?Feb 27, 2019Feb 27, 2019