Good UX reduces the friction between the task someone is trying to accomplish and the tool that they’re using to accomplish it. But it’s also about feelings. When people say that they love their iPhone or they hate Sharepoint, …
Even if your organization cannot produce highly differentiated content, it may still find online success by providing great user experiences. User experience (or UX) sits at the intersection on content, design, and technology.
Readers don’t need more content. They need better ways of weeding through the content they already have. As Nobel-winning economist Henry Simon explains: