How I Built and Launched Squawk in 14 Hours
The Story of Squawk | A Tweet to Video Service
The Product Idea
The idea for Squawk was inspired by Gary Vaynerchuck’s Instagram. I saw him re-post one of his Tweets as a video like this:
Think what you want of Gary V., but his social media strategies have always been great. In particular, by turning a Tweet into a video he can:
- Repurpose his Twitter content. He puts out a ton of posts on Instagram and Twitter every day. This is an excellent way to re-use existing content and bringing it to new faces.
- Drive people to his Twitter. People are much (12x) more likely to follow you on Twitter if they already follow you on Instagram or Facebook. This is a not-to-subtle reminder to people to go look him up on Twitter.
A tweet-to-video tool is also a big value add for content aggregators. For example, meme pages on Facebook and Instagram often just post screenshots of Tweets, but videos outperform images by a solid margin and could be used as a replacement.
The Product Implementation
High Level Overview
I wrote the core code of Squawk as a NodeJS script and launched it on AWS Lambda so that I don’t have to worry about scaling up or down. I connected my Lambda API to Floom so that I don’t have to deal with user authentication and customer billing. The marketing site is built and hosted with Webflow. Now to dig into the fun details…
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I hope you enjoyed this write-up! Here’s Squawk live.
And if you have a similar story to tell, email me at firstname.lastname@example.org for an interview.
Or if you have a product idea and you think it can be developed in two days or less, let me know. I want to help people get their products off the ground.