Data and creativity are far from mutually exclusive, contrary to your main point.
Much of what makes art engaging is the juxtaposition of various elements. It’s only because we know they ‘normally’ go together that we can spot when things are awry. Take for example Escher. His works are largely inspired by mathematics and physics, both in principle and in calculation. Without that data and those rules (to violate), his work wouldn’t seem out of the ordinary.
The entire process of trying to ‘think outside the box’ comes because there is data to build a box. It’s the creativity, and a will to step outside the normality of the data, that breeds inspired results.