Ironically in terms of the popular will last year’s election doesn’t actually mean that much. 24% over 26% of the total eligible voters means we don’t know what 50% of the country want. I’ll tell you what though, it’s not dirty air and filthy water.
You are misconstruing what Brass is saying. Quite willfully it seems.
“He’s saying telling the people the truth is a waste of time and maybe it is.”
He is clearly saying that having the truth and doing a shitty job of selling it is a failing strategy. And it is. That is absolutely inarguable. He’s right.
Here’s the punchline, we’re losing. Why are we losing? Because we are selling the truth incorrectly. Sad but true. If Nixon could found and sell the EPA, then what in the hell is wrong with modern America’s ecologically minded activists? Snide, holier than thou, elitist dogma that does not have a local agenda is not going to sell to the vast majority of people.
I am aware that people in poor areas cling to the jobs that allow them to feed their families. Like the Titus county paper and scrap steel mills that were killing Texans in Daingerfield for decades. That doesn’t mean that they do want to live in filth. It means they perceive no other choice. Give them a choice, and one that doesn’t feel like a condescending kick in the teeth and they’ll take it.
It’s not about the media. They are only one estate. If there was a truth about the environment, and it made sense, and it was sold correctly, and not the way it is being sold now, and people could hear it from someone who wasn’t a snide asshole, then they would listen. The truth can be smothered by a poor delivery.
You can’t see that because you are a true believer and the concept of not seeing it is foreign to you. I think that’s really good. The world needs more. But it doesn’t have them. It has normal people. They have to be convinced. And the pitch is as important as the product. Not recognizing that is a quick way to nowhere.
