Like it or not, it’s the Age of AI
Try and go a day without noticing “machine learning” or “AI” in your newsfeed(s), search result or an overheard conversation in Starbucks (particularly if you work in San Francisco).
It would be easy to dismiss AI as yet another technology on the upward curve of the hype-cycle, but that’s not the case. AI is not a buzzword, and it is going to change the world — perhaps in ways we won’t expect — but it’s happening.
After a flurry of AI startup acquisitions in 2016, companies are baking machine learning right into their products, services and customer ecosystems. IBM. Salesforce. Microsoft. Cisco. Google. Facebook. eBay. Amazon. It’s here, and it’s real.
Every industry, every company is ripe for disruption with AI at its back. It’s already happening in business intelligence, real estate, automotive, retail, e-commerce, aviation, etc.
There’s even a startup that helps you get started building a custom, annotated knowledge base/corpus (and trust me, that part is a massive slog but a huge part of making AI work).
But what about advertising and marketing? What are the possibilities for disruption? Is there a model where machine learning augments human creativity? Provides better results for clients? What does the AI-enhanced creative agency look like (I picture a thousand creative directors shaking their fists and screaming — no, it can’t happen here!)?
Welcome to The Age of AI. No business will be safe from disruption.