Everything from the structure of your website to digital strategy depends on tight user experience research methods. Success depends on understanding the market or target audience in ways that go far beyond basic analytics. User experience is not just about how people navigate your platform or perceive your products.

Once you learn how to analyze UX on a website, you can create a precise plan to enhance your website for optimal user experience.


[Facebook Advertising Series #4] There are many different ad types and formats for Facebook ad types. This flexibility allows the social media marketer to combine creativity with practicality in design, formatting, and ad specifications.

Facebook features multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed).This section will explain in detail the various Facebook ad types and their specs, and how to choose the right ad type.

It is essential to test multiple ad formats and see what works best:

FACEBOOK AD TYPE #1: BOOSTED

Boosted…


For people who already have their websites set up correctly — implementing the right techniques and methods in SEO — running an effective paid search campaign is a terrific way to supplement channel acquisition traffic. Paid search advertising is a form of PPC (short for Pay-per-click) advertising, where PPC and Paid Search are sometimes used interchangeably. However, PPC can also include display and video advertising, which appear throughout the Google Display Network and YouTube, respectively. PPC can also refer to other platforms, like Facebook Advertising or Bing, but Google AdWords still reigns supreme in the SEM world.

Basically, paid search…


We’ve been living in an age of Web 2.0 for quite some time. Categorized as the advancement and expansion of content online, we are aware Web 2.0 was all about creating content and interacting with websites through next-generation Internet technologies such as social media, forums, and others. Web 2.0 has changed the way data was shared on the Internet, with more people sharing content and interacting quickly with people from all around the world. Also, Web 2.0 technologies have helped people reach friends and close ones via instant messaging and video calls, in real time. …


Content consumption moves at the speed of light: one moment, a user is reading a news article, and the next, they’ve switched their attention to a video on Buzzfeed.

Humans have struggled to balance things, keeping them from spinning out of control, especially since our overreliance on mainstream media.

Over the past decade, there’s been a strong focus on numbers in the Internet space — search volume, engagement, i.e., clicks, likes & shares…, conversion rates, website ranking, traffic volume, etc. (it goes on and on).

But with the rise of voice search, one of the essential statistics which most website…


Over the past decade, the Facebook News Feed has been one of the tools used primarily by most businesses and startups, and it looks set to continue that way — for now, at least. With new changes to the Facebook algorithm, 2018 is demanding marketers change their digital strategy plan. Before looking at these changes, let’s explore how Facebook Pages have evolved up to this point.

As it stands, with just a Facebook Page, a small business can operate and facilitate an entire day’s work through the social media platform’s collection of amazingly-useful features.

These features allow Page’s to optimize…


If you’re looking for the perfect paleo smoothie, it can be challenging to find ingredients to supplement the protein naturally found in dairy, as well as the carbohydrates found in grain-based ingredients. Without overloading on fruit, some essential components thrive on crucial vitamins, minerals, and nutrients needed to engage the body while on the paleo diet. Make sure you have the following:

  1. 4 Raw Eggs
  2. 1 Cup of Coconut Milk
  3. 1 Cup of Almond Milk
  4. 2 Cups of Baby Spinach
  5. 1 Cup of Frozen Strawberries
  6. 1 Teaspoon of Maca Powder
  7. A Serving of Super Green Certified Organic Whole Food…

Yes, 2017 was a great year for SEO, but what about the incredibly impressive features already lined up for 2018? We’ve brought together the top trends that will dominate Search Engine Optimization (SEO) in 2018.

The manner and rate at which the volume of search queries has grown over the years are mind-blowing. Google records over 100 billion searches performed each month, which is roughly 1.2 trillion searches per year. Engines are becoming smarter than ever. Voice search is now almost commonplace among desktop and smartphone users. …


[Facebook Advertising Series #3] After analyzing and selecting your audience, next, it’s crucial to decide how much money you want to take out of your wallet for your ad campaign and how you want to allocate these funds. There are two options for this. You can decide to set a Daily or Lifetime budget. Always make a note of this because you don’t want to make the horrible mistake of accidentally forgetting to switch Daily to Lifetime, resulting in massive results, but at a very high price. Let’s examine these:

First, a Daily budget is an amount you want…


The Samsung Galaxy S8+ phone has proved to be “creative-friendly.” Since months of its release, Samsung has gathered influencers who use their device for blogging, freelancing, and even film-making. These artists love the amount of customizability Samsung offers in their smartphone. The S8+ is compatible with many different accessories from 3rd party to flagship. Even the cinematography community has been praising the S8 and S8+ as a customizable flagship smartphone. Accessories can take this device to the next level, helping transform your S8+ into your very own mini-DSLR. Here are ten tools you need:

Joby Tripod

We’ve been there before, after shooting…

Rob Browning

Digital Strategy & Data-Driven Insight — On a Mission To Throw Ideas At The Internet’s Velcro Wall 💻 💡(rob-blog.com)

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