Versioning, Licensing, and Sketch 4.0

I agree that it’s worth it to pay for good software, and in my experience, their CS has been reasonably responsive for bugs. Also, I understand the need to take on additional revenue when you start to saturate a market.

That said, the $99 a year price point seems arbitrary, and a little steep. I think they’d be better served and realize a larger volume gain with a $49 price point (think quantity variance outweighing price variance).

My experience has taught me that lowering the barrier to entry is really key for adoption. Also, making a cost yearly is a big turnoff to potential buyers, so it’s important it doesn’t seem high — especially for people who haven’t already experienced the value.

Just a thought.

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