Welcome to the Rob Clegg HSBC Medium blog. If you’re running a Financial Technology (‘FinTech’) company (or about to launch a start-up) then FinTech marketing is probably on your mind. What’s the best way to promote your disruptive/ground-breaking/game-changing/ FinTech to the world? Read along!
Fintech marketing is all about marketing techniques for the present, not the dull techniques from 2007. And it is quite shocking to see so many companies advertise for a world we are no longer a part of.
With the implementation of some simple but effective marketing strategies, you can ensure that your fintech company cuts through the sea of grey and winds up in a pool party of color that everybody wants an invitation to. So how do you do that?
First, ensure that you have a mobile responsive website. Since, mobile is all about ease of use and speed, having a mobile responsive website is key if you want to get better ranking positions in Google search results.
Social media is also a great platforms for financial product marketing. Whether it’s LinkedIn, Twitter, Instagram, Facebook, Snapchat, Pinterest, TikTok, or YouTube you’re going to need to pick and choose which is best to share your message and adopt a strategy for each. Social media platforms should also be filled in with educational and relevant content, Rob Clegg HSBC advice.
Lastly, don’t forget to engage. Too many companies ignore or turn a blind eye to their consumer engagement and it’s one of the biggest red flags we see. You should create a personal experience for your customers and prospective customers to see.
Like what you just read? Share this article with your network and friends.
Rob Clegg is an advocate of digital literacy and enabling entrepreneurship ecosystems to support economic and social progress. Don’t miss out — stay on top of all the latest trends transforming the banking industry today on the Rob Clegg HSBC website here. You can also read about Rob Clegg HSBC online here. Follow Rob Clegg HSBC on Twitter here.