True love is supposed to lose, and that’s a good thing

By: Fanpop

I saw A Knight’s Tale for the first time when I was a senior in high school and really enjoyed it. I enjoyed the soundtrack, Heath’s charisma, the energetic ensemble and the emotionally fulfilling story.

As much as I liked it, I was confused and frustrated that William’s love interest, Jocelyn, told him to lose the jousting tourney that he’s worked so hard to win in order to prove his love to her. William is understandably baffled by this request and tells her:

“I will not lose.”

She responds with, “Then you do not love me.”

I’m sorry–What?

Why would…


What makes the Mos Espa podrace incredible

Courtesy of Wookiepedia

The Mos Espa Podrace is easily my favorite scene in the Phantom Menace (and perhaps all of Star Wars.) For a film that starts off in such a boring way–Really? We’re getting into the minutiae of a galactic trade war?–podracing is Star Wars at its best. It doesn’t get more exciting than a high-tech Hutt-sponsored chariot race.

Speaking of chariot races, this scene is incredible for the way Lucas uses it to mirror Ben Hur and draw parallels between the fall of Rome and the fall of the Galactic Republic.

The audio engineering is superb as well. No score, just…


More Wooden, less Lerman

“Depression is focusing too much on the past. Anxiety is focusing too much on the future. Being in the moment is the only thing that matters.”

–A YouTube Comment

Like 99.99% of YouTube comments, this one is reductive and negligible, yet still resonates with a chime of truth. On most occasions, my own depressed and anxious feelings have taken root when I focus too much on things that have either passed out of my control or have not come within my control.

The middle ground between those two extremes being in the present

I know. What a vacuous, “Perks of…


Replacing opinion with objectivity

Photo by Unsplash on Unsplash

***You can also check these tips out on my YouTube Channel***

As a copywriter, I often have to edit other people’s writing. This includes everything from niche blog posts to executive letters that get sent to 28,000 people. Usually, the edits fall into two categories.

  1. Grammatical changes: These are simple changes in capitalization, spelling, and punctuation.
  2. Content changes: These are more complex changes including rewording phrases, shortening run-on’s, and eliminating topics for brevity.

When I first started editing, Tte grammatical changes always got approved, but when I suggested edits to the content, most people would say:


Level up how your words look even if you aren’t a designer

Every writer in tech knows that words are design elements. Because of that, it helps to have a few skills and resources in your back pocket so you can hold your own. These resources will do the heavy lifting for you.

Dropbox Paper

Paper is a collaborative document editing platform like Google Docs.

Yet Paper’s simplicity brings a refreshing, uncluttered aesthetic that makes it great for presentations and walking clients through projects.

(It’s also really easy to just drop in photos and re-arrange them which is a lot more than Docs can say.)

Visit

Loom

Loom is a screencasting app that lets you…


A quote from my friend about goals

“Do or do not. There is no try.”–Yoda

My buddy Michael is several years older than me and pretty successful in real estate. As we caught up over lunch he told me he was in Florida a few weeks prior.

Me: Why were you in Florida?

Michael: I’m starting another business. I needed to fly there for a training to get all the right certification.

He didn’t say: “I’m trying to start a business.”

“Trying” sounds like he’s struggling. It sounds like he might succeed. Maybe one day he’ll have a business, but right now it’s out of his reach.

He’s doing it.

His business might not operate at full capacity, but it exists. It’s growing. He has already successfully established it.

Our words have power. They bridge the gap between us and what we want.


A really simple guide for Comm Teams to support campaigns and move people from Point A to Point B

This past Christmas, my team and I at Mariners Church created a comm strategy to support a fundraising campaign, and it was incredibly successful.

Check out the video to see me explain how we put it all together.

You can also download the Comm Strategy Sheet.

First, what is a Comm Strategy?

A communication strategy details what you want to say to your audience and how you’re going to communicate it.

That sounds kind of nebulous, but I’m going to walk you through a case study of what Mariners Church did for their case study which will illustrate what I mean.

A comm strategy has a goal

You need to figure out…


A case study from Harry Potter and the Half-Blood Prince

Expositional dialogue can be defined as two or more characters exchanging information that’s crucial to the narrative. It can either be done really poorly or really well.

Here’s an example of bad expositional dialogue:

Setting: in a living room

Man: “We were engaged once, weren’t we?” (spoken unironically)

Woman: “Three whole weeks.”

Man: “Good old college days.”

Woman: “But you were the one that called off the engagement, remember?”

Yikes. (Find more bad examples here)

The writer wants the audience to know that this man and woman have a history together, but they convey this information in an unnatural, on-the-nose…


Dumb title. Incredible results. Thanks Newport.

Courtesy of Agê Barros @ Unsplash

Deep Work by Cal Newport has redefined my understanding of what it takes to excel and build expertise in any field.

  • I don’t have to be gifted
  • I don’t have to be a prodigy
  • I don’t have to have some nebulous, innate talent

According to Newport, I just need to embrace a practice called Deep Work.

What is Deep Work?

Newport divides our tasks into two categories, Shallow Work and Deep Work.

Shallow Work
• Checking and responding to emails
• Scrolling through social media
• Performing tasks that can be automated

Deep Work
Writing a book
• Creating a new market for an industry…


A case-study of how my UX copy succeeded and how it could be improved

Image from Ryan Cordell’s Medium article

I’m a copywriter with experience in UX writing and I wanted to keep my writing sharp by practicing every day so I signed up for the UX writing challenge.

Practice makes permanent you know?

I spent 15–30ish minutes each day iterating on the copy. I kept it really simple by asking myself:

Based on the prompt, what does the user want to do right now?

Below, I walk you through, the copy, What Worked and What Didn’t Work

1: Flight Canceled

Robert Heckert

Writer @ Parcast / Spotify RobertHeckert.com

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